I'm Frank Vitetta.
I work on search.

I work as an AI search and SEO consultant. I help brands get found and cited in AI answers and in Google. My work in search marketing goes back to 2008.

LLM Scout is a platform that tracks how brands appear in answers from AI models such as ChatGPT, Claude, Gemini and Perplexity. It also helps to improve that. Its site lists me as Technical SEO Lead with four specialisms. They are technical SEO, structured data, site architecture and AI readiness.

• How Google and AI answer engines find, choose and cite web content.
• Technical SEO and site architecture.
• Structured data.
• AI crawlers and the controls site owners have over them.
• What can and cannot be measured about visibility in AI answers.

I set out that thinking in the essays. The glossary defines the terms they use. One essay reports figures from LLM Scout's own tracking data. It covers how prompt wording changes brand mention rates in ChatGPT.

My focus is helping businesses understand and adapt to the shift from traditional search to AI-driven discovery. I described it that way in an interview published by Enterprise Zone on 29 April 2026. It is the reason I keep this site.

I also have a view on how this subject should be covered. I think sourced analysis serves it better than confident guesswork. So each essay links to the documentation it relies on. It keeps fact apart from opinion and it ends with a list of sources. The editorial policy sets out the process. It also covers my commercial interests in this field.

I take on three kinds of work. The first is AI visibility audits and strategy. The second is implementation, working with a client's own developers and marketers. The third is training for in-house teams. The first step is a fixed-scope audit. I quote for it in writing before you commit. The hire page explains what each kind of work covers, who it suits and how to request an audit.

Four AI projects I have been involved with.

• LLM Scout I founded this platform. It tracks how brands appear in answers from AI models.
• Code Scout A free desktop AI coding agent from LLM Scout that can run local models. It is in alpha.
• AI Scraper An open source Python tool that runs a batch of prompts against Perplexity or ChatGPT and saves the answers with their citations. Check the terms of those services before you use it.
• AI Visibility API Open source documentation, integration guides and code examples for the LLM Scout Brand Intelligence API.

Most statements on this page can be checked against a public source.

• LLM Scout author page Role and specialisms.
• Enterprise Zone interview, 29 April 2026 Founder of LLM Scout and Code Scout. My stated focus.

• Frank Vitetta on LinkedIn
• Frank Vitetta at LLM Scout

These are profiles only. To reach me, use the contact form.