Frank Vitetta / AI search and SEO consultant
How brands get found in AI answers.
I am an AI search and SEO consultant. I help brands get found and cited
in AI answers and in Google. I write about how that works.
Frank Vitetta
AI search and SEO consultant
Who is Frank Vitetta and what does he do?
The short answerI am Frank Vitetta, an AI search and SEO consultant in London. I help brands get found and cited in AI answers and in Google through audits, implementation and training. The audit looks at how your brand appears and checks crawler access, structured data and site architecture. It ends in a prioritised plan. I then help your developers and marketers put that plan into practice. I also run sessions for in-house SEO, content and web teams.
01 / Start here
Built on primary sourcesHow AI answer engines pick and cite sources
What Google, OpenAI, Perplexity, Anthropic and Microsoft have documented about choosing and citing sources. And where the record stops.
02 / Read next
All essays-
Prompt wording · 8 minute read
Your AI visibility score depends on how the question is asked
Orchid Box sorted 8,555 ChatGPT answers by how each question was worded. How-to prompts named the brand in 30.8% of answers and compare prompts in 59.3%. But 55% of the compare prompts contained the brand's name.
-
AI crawlers · 6 minute read
AI crawlers and robots.txt: a practical guide to who does what
Training crawlers, search crawlers and user-triggered fetchers. What each token does according to its operator, with a worked robots.txt example.
-
Measurement · 5 minute read
Measuring AI visibility: what can and cannot be measured today
What Search Console, Bing Webmaster Tools, referrals and logs can show. Why prompt sampling is only an estimate.
-
AI visibility · 6 minute read
What an AI visibility report actually checks
Five checks that decide whether a page can be found, read and quoted by AI answer engines. Run on this site, with every number you can open.
-
GEO experiments · 7 minute read
What works in AI search in late 2026: my verdict on OtterlyAI's GEO experiments
OtterlyAI tested Reddit, LinkedIn, fresh dates, AI content and listicles. My verdict on each GEO tactic, with a checklist you can copy.
03 / Working together
Audit, implementation and training-
AI visibility audit and strategy
How your brand appears in AI answers and in Google. Technical checks on crawler access, structured data and site architecture. A prioritised plan.
-
Implementation
Putting the plan into practice with your developers and marketers. That means technical SEO fixes, structured data, AI crawler policy and measurement set-up.
-
Training and workshops
Sessions for in-house SEO, content and web teams on how AI search works and what can honestly be measured.
The first step is a fixed-scope AI visibility audit. I quote for it in writing before you commit. Enquiries come to me personally.
04 / A free tool
Open source-
Open source tool Python · MIT licence
AI Scraper: collect AI answers and their citations
This tool runs a list of prompts through Perplexity or ChatGPT. It saves each answer with the sources it cited. The page explains its uses and its limits.